tag:blogger.com,1999:blog-18757719.post7504156011016039636..comments2010-12-03T22:32:58.925+11:00Comments on Insights .... Things I See: Icebergs are COOL!!Richard Lord - Hyrohttp://www.blogger.com/profile/02150971797508357403noreply@blogger.comBlogger1125tag:blogger.com,1999:blog-18757719.post-57726324196247035682007-08-14T00:39:00.000+10:002007-08-14T00:39:00.000+10:00Interesting dilema, however few campaigns can achi...Interesting dilema, however few campaigns can achieve their ultimate potential though a single medium. If you combine banners, with email, with SMS and print, which one created the final call the action, if that was your goal?<BR/><BR/>I think a more important quest would be to discover either (1) what combinations of media work best for a segment, product or outcome? (2) what is the best use for each digital media independantly?Anonymousnoreply@blogger.com