The importance of being mobile ....

This week saw the publication of an article I co-authored with our Director, Wireless & Broadcast Chris Flintoft in the Marketing Magazine 2007 Digital Survival Guide. In it we talked about the main factors brand owners and marketers should consider when assessing the role of mobile channels in their digital marketing mix. It hit the stands on Monday and I expect you'll see exerpts on the website soon. It's not a bad read (even if I do say so myself) and gives some insights into just how far the mobile channel has come in just a few years. I commend it to anyone thinking about the next steps for mobile with their business