Based on the Google Mapping application, the MapMyRun tool allows users to draw a fairly detailed map of their run / walk / jog / wheel / whatever and then collect and create a fair bit of information about it. Obviously, you finally get a chance to find out just how far you have actually gone (and it nearly ALWAYS been less than the usual boasting value we ascribe) but you also get a whole pile ofother information. Google maps contain altitude data, so you get to know how high (or low) you have climbed. Add information such as you weight and the time you took and it will caclulate the kilocalories you have burned. It even allows you to create a log for your shoes and you can build up a record of how far those shoes have travelled.
In addition to providing an ability for me to get a better understanding of my training and allowing me to build a permanent record, the MapMyRun.com application also allows me to share my runs with others and join groups and so on. The MapMy... team have created something which is personal and pertinent and also allowed me to connect to a community. This is a very clever construction of a powerful niche marketing platform and marketers should look for similar well executed niches as channels for their targetted online marketing.
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