Monday, December 31, 2007

Another whimper of things past … and a sniff of things to come!

I saw this article today and it reminded again of just how much things have evolved in the 15 years since I started my odyssey in the internet industry. The articles tells how the Netscape Web Browser, the universal browsing client which transformed the way we thought about finding, accessing and interacting with information and services, is no longer going to supported from the 1st of February 2007. Things have moved on – IE (now in version 7), Firefox (thankfully which had its genesis in the same community which spawned Netscape) and the likes of Safari, Opera and others have come to dominate the browser space.

As one icon passes, we can prepare ourselves for the next big evolution in the way we present and interact with information online. This year, keep an eye out for the rise of the "browser free" internet application. These are self contained, internet based, rich media applications designed to reach specific consumers with very targeted, sophisticated and highly graphical, rich media content and services. I know I have mentioned this before, but I see the passing of the technology which made this all possible, which paved the way which brought the potential of the internet onto the computers of the masses, as a fitting signal of the next big thing.

Technologies such as Adobe AIR and Microsoft Silverlight (we at Hyro have just launched the ABC TV Video Player in Silverlight – a real market leading innovation) and the next generations of programming technologies such as AJAX and JAVA will once again transform the way we reach, engage, do business with and service our customers. There is REAL money to be made here for those companies who get it right. The right combination of content, marketing and commercial grade technology will create new, valuable channels to market and it is great to be part of a team who is leading the way in delivering this capability.

Finally… thanks to both readers for their support this year. While I don't get too many comments, I do get some respectable traffic. I remain committed to having my say on the things which delight, inspire, surprise or just get me thinking through 2008. Happy New Year and I wish you all health, happiness and prosperity in 2008.

1 comment:

Anonymous said...


Another good read. Commercial grade is certainly the next step in Digital Services... moving the contact to the contract. Look forward to another year of working with you - Geoff