I promised to both readers that when it was made available, I would share the link to the presentation I made at the 2008 Rainmaker Marketing Symposium in Sydney. This presentation was delivered to around 120 marketers from the A/NZ financial services industry and the feedback was reasonably positive.
These are, of course, my observations and insights from my position in a company delivering major new initiatives in the mobile space and I am sure there are those who both agree and disagree with my thoughts ….. enjoy.
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