Sunday, July 13, 2008

Look Behind the Noise to See What’s Going on ….

The launch of the Apple iPhone 3G is occupying a lot of media column space over the last week, and it probably should. Others can write about the technology – for me the significant impact we will see is the how it changes consumers' understanding of the capability of the internet and now the mobile internet. While the ability to browse, email, collaborate and connect via our mobile phone has been something us nerds (even us closet nerds) have been doing for a few years, the 3G iPhone puts it in front of and in the hand of the masses.


There is evidence that the iPhone is dramatically affecting the way the users are connecting. This article, for example, quotes Google as saying that the mobile searches from the iPhone run at 50 TIMES those from other mobile handsets – and that is the 'old' iPhone without the benefit of 3G connectivity and the MUCH faster data rates this affords.


I am also pleased to see that Australian businesses have been fast to offer iPhone optimised content. These purpose built mobile sites offer special purpose interfaces (designed to accommodate touch-screen navigation) and other iPhone features such as "shrink and zoom" of interfaces and making use of the inbuilt GPS functionality. Good examples can be found being delivered by News Corporation and Commsec – but there are plenty out there and we have been proudly building some of these.

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